Your courses are good. Your enrollment engine may not be.
The Enrolment Audit is a full diagnostic of how your institute fills its courses: the pages, the emails, the search presence, and the credibility signals clinicians weigh before they hand you their professional development budget. You get a clear picture of what is working, what is leaking, and exactly what to fix first.
$2,750 · 50% credited against a retainer started within 60 days · Delivered within three weeks of kickoff
Clinicians are the hardest audience on the internet to persuade.
They are trained to read critically, allergic to hype, and bound by ethics codes that make them suspicious of anything that oversells. A course page that would convert perfectly well in another industry quietly costs you enrollments here, because the moment the copy outruns the evidence, a clinician stops trusting the page.
Most institutes never see where this happens. The catalog grew course by course over years, the emails were written by different hands at different times, and nobody has walked the full path from a Google search to a completed enrollment the way a skeptical clinician actually walks it. That walk is the audit.
The four systems that decide your enrollment numbers.
Whether each page makes the case a clinician needs made: outcomes, evidence, accreditation, instructor authority, and a clear next step. Where the copy undersells, oversells, or buries the thing that actually converts.
Your sequences from opt-in to enrollment: what fires, what it says, where people fall out, and whether the voice earns the right to sell by the time it does.
How your catalog surfaces when clinicians search for the training you sell: rankings, structure, indexing, and the gaps where competitors are being found instead of you.
The signals clinicians check before buying: accreditation clarity, instructor credentials, testimonials that sound like clinicians rather than marketing, and the scientific accuracy of every claim on the path.
A findings document you can act on, not a report that sits in a drawer.
- A written findings document, typically 20 to 25 pages, covering all four systems with specifics: the page, the paragraph, the subject line, the search term.
- A ranked ninety-day fix list, ordered by expected impact on enrollment, so your team knows exactly what to do first and what can wait.
- A 45-minute walkthrough call where I take you through the findings and answer the questions the document raises.
- A scoped proposal for the top three fixes, priced and specified, if you want them done rather than documented. No obligation attached.
What this thinking produces when it runs an enrollment engine
+35%
Organic traffic in twelve months
2.4×
Website conversion rate
20%+
Year-over-year course sales growth
A trauma therapy training institute, measured July 2025 to June 2026. Copy, SEO, and email run as one engine.
This is for you if
- You run a training institute, CE or CPD provider, certification program, or university offering with courses to fill.
- Enrollment has plateaued, or it depends on one channel you do not fully control.
- Your content has grown piece by piece over years and nobody has looked at the whole engine at once.
- You want the person doing the looking to actually understand the clinical material, not just the marketing.
I read the research and the analytics in the same sitting.
I am Racquel Hines Lynch. My background is in economics, and biomedical science, and a Master of Counseling in progress. I currently run copywriting and SEO for a trauma therapy training institute, which means the patterns I audit for are the ones I manage every week: what makes a clinician trust a course page, where email sequences lose them, and how a catalog earns search visibility without compromising accuracy.
I also publish weekly essays at Time’s Mirror, so you can see exactly how I reason before we ever get on a call.
$2,750
One diagnosis. A ninety-day plan. A path to having it done.
If you start a retainer within sixty days, half the audit fee is credited against it. The audit starts with a short call, so we both know it is the right instrument before you spend anything.
Delivered within three weeks of kickoff. One institute audit taken on at a time.