Writing that carries your thinking, not just your name
Newsletters, LinkedIn, articles, and long-form blogs for founders, practice owners, and clinical training organizations whose expertise is real and whose time is not their own. Every engagement starts with a diagnosis, so start there.
Start with a diagnosis
I look before I write. Each audit is a diagnostic rather than a proposal in disguise, and you receive a document you can act on whether or not we work together again.
The Right Clients Audit
$97
Credited in full against any project within 30 days
A personalized read on your website and local visibility: whether the right clients can find you, and whether your site turns them into inquiries. A ten-minute video walkthrough and a one-page ranked fix list.
Book the auditDelivered in three business days. Limited spots each week.
The Clinical Content Audit
$249
Credited in full against a retainer or the Enrollment Audit within 60 days
Ninety minutes reading your website through three lenses: what a potential client sees, what Google sees, and what moves someone to contact you. A seven-part written report with five priority fixes, ten content opportunities, and one section rewritten so you can see the difference.
Get the auditDelivered within 24 hours of receiving your questionnaire.
The Enrollment Audit
$2,750
Credited in full against a Growth or Partner retainer within 60 days
A full diagnostic of your enrollment engine: course and program page copy, email sequences, search visibility across the catalog, and the credibility signals clinicians judge you on. A findings document, a ranked ninety-day fix list, a 45-minute walkthrough, and a scoped proposal for the top three fixes. Most institutes carry that proposal straight into a Growth or Partner retainer, with the audit credited against the first month.
Explore the auditDelivered within ten business days of receiving your materials.
Most content work fails while being perfectly competent
It fails because it says nothing that could only have come from you. I spend the time to understand how you actually think about your field, then write from the inside, so the result reads like you on your most articulate day.
My background is in Economics and Biomedical Science, and I am completing a Master of Counselling this year, which is why I can read the research behind your field and the analytics behind your website in the same sitting. I also publish Time’s Mirror, a weekly essay publication on economic history and the psychology of structural change, and I have written a book, with another due in a few months. You can read a great deal of my thinking before you spend anything.
The people I work with are usually founders, practice owners, and clinical training organizations. What matters more than the category is the situation: the thinking exists, it is good, and it lives almost entirely in your head and in conversations that were never written down.
Who this is not for
If you need high volume at low cost, there are agencies that will serve you far better. The same is true if you want content produced without your involvement. I need a few hours of your thinking at the start and a genuine response to drafts, because the alternative is writing that sounds like anyone.
What this looks like in practice
+35%
Organic traffic in twelve months
2.4×
Website conversion rate
20%+
Year-over-year course sales growth
A therapy training provider, measured July 2025 to June 2026. Copy, search, and email run as one engine.
Ongoing writing, priced on deliverables
No hourly billing. You buy a defined set of work each month, and you always know what it costs and what arrives.
Essentials
$1,500
per month
- One newsletter, written from your thinking
- Four LinkedIn posts
- One researched blog post
- On-page SEO on everything published
- One-page monthly report
Growth
$3,000
Billed quarterly or monthly in advance. Audit credit applied to the first month or quarter
- Two newsletters
- Eight to twelve LinkedIn posts
- One LinkedIn article
- Two researched blog posts
- On-page SEO and search oversight
- Monthly report plus a 30-minute call
Partner
$6,000
Billed quarterly or monthly in advance. Audit credit applied to the first month or quarter
- The full publishing engine, run for you
- Typically four newsletters, twelve to sixteen LinkedIn posts, and two-three long-form pieces a month, set by strategy rather than a fixed count
- Course and launch copy
- Quarterly strategy sessions
- Priority turnaround
Anything carrying an argument is written by me, not produced at volume. I take on a small number of engagements at a time, so there is sometimes a wait.
Not sure which fits?
Twenty minutes, no preparation required. I will ask what you are publishing now and what would need to be true in six months for the writing to have worked, and by the end we will both know whether this is worth continuing.